More booked repaints, fewer wasted estimates

Two numbers decide a painter's year

Before any ad or website, we ask for two figures: estimates booked and estimates signed. Everything else follows from them.

Here is a worked example you can check with your own numbers. Say your average residential repaint is worth $5,000 and you sign 3 of every 10 estimates. Each estimate is then worth about $1,500 in revenue. If an ad campaign costs $90 per booked estimate, you are spending 6% of the job's expected value to get in the door, which most painting companies can afford. If it costs $400 per estimate, the numbers only work for large exteriors or commercial work.

Now change one thing. If better follow-up lifts your close rate from 30% to 40%, every estimate becomes worth $2,000 and the same $90 is cheaper still. That is why our estimate pipeline and follow-up work often pays back before any new traffic does. The estimate maths guide walks through this with a blank worksheet.

What we do for painting companies

We plan, build and run the parts of a painting company's marketing that produce estimate requests, and we advise owners on pricing, positioning and seasonal planning. Five services cover most of what a painter needs:

• Local search and Google Business Profile, so homeowners find you when they search from their own street
• Seasonal Google and Meta ads, with budgets that follow the exterior booking window instead of a flat monthly number
• Portfolio websites that show real finished rooms, siding and trim, with clear scope and process
• Estimate pipeline and follow-up, so fewer quotes go cold on the kitchen counter
• Strata, property-manager and commercial marketing, for steadier work that is not tied to homeowner moods

Not every company needs all five. The services overview explains how to choose, and in what order.

We market painters; we don't paint

Painting.Marketing is a marketing and business consulting service. We are not a painting contractor. We don't prep, prime, spray or roll anything, we don't send estimators to homes, and we never bid against the companies we work for.

That matters for a practical reason. Every hour we spend is on the parts of the business that happen before the drop cloths go down: being found, being trusted, being booked, and being remembered when the neighbour asks who did the house.

Why the painting calendar needs its own plan

Exterior painting in most of Canada runs on a short, weather-bound window, and homeowners decide earlier than many painters expect. The people who want their siding done in June are often comparing quotes in March and April. A company that starts advertising when the first warm day arrives is usually advertising to people who have already chosen.

Interior work, strata repaints and commercial jobs behave differently. Interiors can fill winter if you market them as a winter service. Strata councils approve budgets at annual meetings, sometimes a year ahead. Commercial clients often want work done on weekends or after hours. Our month-by-month exterior season calendar sets out when to spend, what to say, and when to stop.

Proof of method, from our HVAC work

We don't have painting case studies to show you yet, and we won't invent any. What we can show are results from our HVAC work, built with the same method we use for painters: local search, useful content, clear service pages and disciplined follow-up.

• Roma Heating & Cooling grew organic traffic by 400% in 12 months.
• BCWide.ca tripled its leads in 90 days.
• HeatLand: 850+ SEO articles, and leads up 300% in 6 months.

HVAC is a seasonal trade with a visible busy season and a slow one, which is why the lessons carry over. The results page explains what transfers to painting and what doesn't.

Who is behind Painting.Marketing

Painting.Marketing is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia. It is led by Ali Sedighi, MBA in Technology Management, who has more than 17 years of digital marketing experience starting in 2007 and has built 150+ live HVAC websites. Our parent brand for the trades is Trades.Agency. You can read more on the about page.

We work with painting companies in every province and territory, from strata-heavy Metro Vancouver to Quebec, where French-language advertising rules apply. See the areas we serve.

What it costs and how to start

Our plans begin at $1,999 a month, or $1,499 a month if you pay annually, with GST/HST added by province. Plans run month-to-month with 30 days' notice to cancel. The full breakdown is on the pricing page.

The first step is a free 30-minute conversation. Bring last year's estimate count and signed-job count if you have them, even rough ones. Call, text or email, and see the contact page for what to include.