Seasonal Google and Meta ads for painting companies

What it is

We plan and run paid campaigns for painting companies on Google Search, Google Local Services Ads where available for your category, and Meta (Facebook and Instagram). Each campaign is built around a specific product you sell: full exteriors, interior repaints, cabinet refinishing, deck and fence staining, or commercial work.

The budget follows a calendar, not a flat monthly figure. In most of southern Canada that means:

• late winter to spring: heavy exterior spend, because this is when homeowners compare quotes
• summer: spend held or trimmed as crews fill, with campaigns for autumn openings
• autumn: exterior ads wind down by region as the weather closes; interior offers take over
• winter: a smaller interior and commercial campaign, plus planning for next spring

Coastal BC, the Prairies and the Atlantic provinces each shift those dates, and our areas pages explain how.

Who it's for

Seasonal ads suit painting companies that:

• know their average job value, at least roughly
• can answer the phone or reply to a text within a working day
• have gaps in the calendar they would like to fill on purpose

If your crews are booked out three months ahead, ads are not your priority. Raise prices, tighten your estimate follow-up, and come back to ads when you add a crew.

What's included

• a campaign plan tied to your crew capacity and season
• keyword research in the words homeowners use, including French where you serve Quebec
• negative keywords to keep out job seekers, DIY shoppers and paint-store searches
• ad copy and landing pages for each product you sell
• call and text tracking, so we know which ads led to booked estimates
• weekly budget checks in peak season, monthly outside it

A worked budget example

Suppose you want 40 extra estimates between March and May, your history says ads book an estimate for about $110, and you sign 30%.

• Ad budget: 40 × $110 = $4,400 over three months
• Expected signed jobs: 40 × 0.30 = 12
• At a $5,000 average job, expected revenue: $60,000

If those numbers are wrong for your business, the plan changes. That is the point of writing them down.

Timeline

A new campaign needs a few weeks of data before it settles. Launching in the middle of peak season works, but launching four to six weeks before it is calmer and cheaper.

How results are measured

We measure cost per booked estimate and cost per signed job, not clicks or impressions. To do that we need your estimate outcomes, so we agree a simple way to log them: a shared sheet or your existing job software is fine.

Each monthly report answers three questions: how many estimates did ads book, what did each cost, and how many became jobs?

Mistakes painters make with ads

• Same budget every month. It wastes money in December and runs dry in April.
• One campaign for everything. A cabinet-painting shopper and a strata manager need different ads and different pages.
• Sending ads to the home page. Each ad should land on a page about that exact service.
• Not blocking job-seeker searches. "Painter jobs" and "painter wanted" searches can quietly eat a budget.
• Promising rebates. Paint is not covered by the provincial energy programs we have checked, so don't imply it is.

Ads work far better when the landing site is strong; see portfolio websites. Plan costs are on the pricing page, and the exterior season calendar shows how timing plays out month by month.