Painting.Marketing is a marketing and business consulting service built for one kind of company: the Canadian painting contractor. We help residential repaint firms, exterior specialists, commercial coaters and strata painters get found, get trusted and get booked. Our home is the Sedighi.ca and SAZ.ca group of companies; we are run from Vancouver, British Columbia, under the leadership of Ali Sedighi, MBA.
What we are, and what we are not
Answer first: we are marketers and business advisers. We are not painters.
We don't prep, prime, spray, roll or stain anything. We don't send estimators to homes, we don't hold a painting crew, and we never bid against the companies we work for. Our job starts before the estimate visit and ends when the customer has signed, left a review and told a neighbour.
That separation keeps our advice honest. We have no reason to steer you toward one product, supplier or type of job except that the numbers support it.
The group behind the brand
Painting.Marketing belongs to the Sedighi.ca and SAZ.ca group of companies, a Canadian group based in Vancouver.
- Sedighi.ca is Ali Sedighi's consulting company for growth, marketing and technology. Under that umbrella sit Trades.Agency, Conv.ca, BusinessConsulting.ca, HVAC.Digital and HVAC.Agency.
- SAZ.ca, short for Strategy & Acceleration Zone, is Ali's Canadian firm for strategy, AI and revenue-acceleration consulting. He is its Founder & Managing Partner, and Sedighi.ca provides its strategic leadership.
Trades.Agency is the parent brand for our trades work, and its plans and pricing apply here. See pricing.
Ali Sedighi, MBA
Ali Sedighi leads Painting.Marketing. His MBA is in Technology Management. His digital marketing career began in 2007, the year he founded ONE.ir, a full-service digital marketing agency, so he brings more than 17 years to the work. He now lives and works in Vancouver, British Columbia.
Ali is also the founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and he is Founder & Managing Partner of SAZ.ca. He has worked with clients in Canada, the USA and Dubai.
In the trades, his deepest track record is in HVAC, where he has built 150+ live HVAC websites, including CombiBoiler.ca, Roma Heating & Cooling and HeatLand. The published results from that work are on our results page, presented for what they are: results from our HVAC work.
Profiles: sedighi.ca/ali-sedighi and hvac.agency/about.
Why painting, and why a separate brand
Answer first: because painting is sold differently from most trades, and generic contractor marketing misses it.
A plumber's best lead is an emergency call. A painter's best lead is a homeowner who has been looking at faded siding for two summers and finally decides in March. That difference changes everything: the timing of ads, the role of photos, the value of follow-up, and the case for strata and commercial work in the quieter months.
A dedicated brand lets us write guides, plans and examples for that buying pattern only. Our guides are the clearest example.
How we work
- Numbers first. Before we suggest anything, we ask for your job values, estimate counts, close rates and the months your crews were idle. Rough figures are fine.
- One plan, in writing. You get a plan with costs, priorities and the order of work. Terms are confirmed in writing in your proposal.
- Weakest link first. We fix whatever limits you most, whether that is being found, being trusted or signing estimates, before adding more channels.
- Owned assets. Your website, domain, Google Business Profile and ad accounts belong to your company.
- Plain reporting. We report estimates booked and jobs signed, not just clicks.
- Honest limits. We don't promise rankings, lead counts or results, and we don't write or buy reviews.
Where we work
We work with painting companies in all 10 provinces and 3 territories. Climate, language rules and buyer habits differ a great deal, from wet coastal BC winters to Quebec's French-language advertising requirements and Nunavut's Inuktut rules. Each region page covers what matters locally.
Talk to us
The first 30-minute consultation is free for eligible trades businesses. Call, text or email, and glance at the contact page first for the handful of numbers worth having ready.
Frequently asked questions
Who owns Painting.Marketing?
Painting.Marketing is part of the Sedighi.ca and SAZ.ca group of companies. Sedighi.ca, Ali Sedighi's consulting company for growth, marketing and technology, owns Trades.Agency, the trades brand our plans come from.
Where are you based?
We are headquartered in Vancouver, British Columbia, and work with painting companies across all of Canada, in person or by video call, phone, text and email.
Are you a painting company?
No. We are not a painting contractor and never perform painting work. We market and advise painting businesses.
Have you worked with painters before?
Our published case studies are from HVAC, where Ali has built 150+ live websites. We present them as results from our HVAC work, and explain on the results page which lessons carry over to painting.