Portfolio websites for painting companies

What it is

We design, build or rebuild websites for painting contractors, and we fix existing sites when a rebuild isn't needed. Every site we work on is built around three things:

1. Proof: real project galleries, organised by service and by type of home, with short captions that explain the scope.
2. Process: a plain explanation of how you work, from the estimate visit to final walk-through, including prep, products and cleanup.
3. Contact: a phone number and text option visible on every screen, so a homeowner on a phone can reach you in one tap.

Who it's for

• painters whose current site is a single page, or a template that hasn't changed in years
• companies that have added services (cabinets, decks, commercial) the site doesn't mention
• businesses running ads that land on a weak page
• owners who want to look like a company, not a phone number on a lawn sign

What's included

Pages built for how painting is bought

• Service pages for each line you sell: interior, exterior, cabinets, decks and fences, stucco, commercial, strata
• A project gallery where each job has a few photos and two or three sentences of scope
• A "how we work" page explaining prep: washing, scraping, sanding, caulking, priming, number of coats
• Product notes naming the paint lines you typically use, so careful buyers can compare like with like
• Community pages for the areas you want more work in
• Safety and insurance basics that strata councils and commercial buyers look for

Practical details we watch

• loading speed on a mid-range phone over mobile data
• colour accuracy in photos (white balance, no heavy filters)
• clear captions instead of "Project 14"
• honest language about lead-safe practices on older homes; see below

Older homes and lead paint

Many Canadian neighbourhoods are full of houses old enough to have lead-based paint under the newer coats. WorkSafeBC notes that lead is still found in many older homes, and that removing lead-based paint can release lead dust into the air.

For a website, that means two things. If your crews follow lead-safe practices, explain them in plain words on your prep page, because careful buyers of older homes will look for it. And never claim more than you do. We write the page from what your company actually practises; we don't give safety or compliance advice.

Timeline

The slowest part is nearly always photos. If you start collecting before-and-after shots now, the site goes faster. Elite plans include 50% off Trades.Agency website design packages, and Enterprise plans include a free website design and build; see pricing.

How results are measured

• estimate requests per month from the site, by page
• the share of visitors who call or text (conversion rate)
• which project galleries and service pages lead to contact
• organic visits to community and service pages over time

A good painting website should raise conversion on the traffic you already have before it brings any new traffic.

Mistakes painters make with websites

• A gallery of 200 unlabelled photos. Twelve well-captioned jobs beat 200 mystery shots.
• Burying the phone number where a thumb on a phone can't find it.
• No mention of prep. Prep is what separates a five-year paint job from a two-year one, and buyers know it.
• Claiming "eco-friendly" without detail. The Competition Bureau's guidance on environmental claims applies to small businesses too. Name the product and what is low-VOC about it, or leave the claim out.
• Writing for other painters. Customers don't search "two-coat finish system"; they search "how long does exterior paint last."

The site works hand in hand with local search and seasonal ads. See all services.